Magazine (questions)

What institution owns your magazine?

The institution that represents my magazine would be Warner Music Group. This is because they are one of the biggest

music institutions representing artists like aerosmith, oasis, Red Hot Chili Peppers, and many more artists with successful

careers which would help with the image of my music magazine. I also think this would be a good institution to own my

magazine as they are part of other chains and are familiar with the music industry.

Let’s discuss the flat plan – what have you learnt about the magazine?
I have learnt that all magazines need to appeal to their target audience. A away in which they can achieve this is by having interesting stories, bold headlines, the target audiences ideal genre and main bands/artists. By having interesting stories about famous artists, anchors the audience into purchasing and reading  their magazine. Another thing I have learnt about magazines is that there is a lot of competition for the best magazine, therefore it needs to stand out over all the other music magazines. Most magazines articles are set in columns, which are neat and easily read, however in comparison, front covers will often be full of headlines, promotions, large images (background picture) and things that will entice the magazines target audience.  I have also learnt that magazines will often accept offers from institutions looking for advertising space. However, the magazine try to link the adverts within the magazine, i.e. a rock band magazine will often have adverts that represent the genre, instead of having adverts that should appear in a pop magazine.

Discuss the mise en scene – what impact does this have on the audience?

Setting/costume/lighting/props/actors 

The mise en scene has a large impact on the audience as it sets the scene of an image. The key features include the

setting, costume, lighting, props and characters.  The setting is important for photographs in a music magazine, and is

dependent on the genre of  music. For example a Rock Band would create a juxtaposition if set in a pink, feminine room.

It would have an impact on the audience as they would probably expect to find young girl band/artist in a pink feminine

room because it is stereotypical. Lighting will also impact the audience, but also relies on the setting and genre because

having a dark light would suggest something sinister and dangerous, however, a bright light could suggest a more

relaxed and joyful setting. Costume, props and the actors/models will impact the audience because they are the details

that set the scene in an image, and also they are what the audience expect to see.

Who is the target audience? How do you know this?

My target audience for my magazine is aimed at young adults and above. This is because they are more, likely to have a 

fixed income and will be able to purchase my magazine. it is also aimed at this age as the younger generation are using

other sources of media, for example the internet and television, making magazines less popular, however a target

audience of 20+ maybe more interested in buying my magazine. I would also research into the demographics and
psychographics of a magazine including statistical characteristics of human populations, such as age and income to find
the ideal target audience and using surveys to discover the target audience interests and hobbies.

What is the tone of the writing?

The tone of the writing will be quite simple, so my readers do not lose interest. Also by having an easy read magazine

keeps it basic, however the stories will be interesting and engaging the audience. Rhetorical questions would be used
in my magazine, to make the audience feel involved.

What do they offer their readership?

Some magazines offer their readers chances to win in competitions etc, they also offer

exclusive information from celebrities, which will entice the audience because its not

information. They also offer  

What elements would you like to ‘borrow’ for your own magazine?

Elements that I would what to borrow for my own magazine would be the language that 

is used, i.e the use of slogans and headlines that will anchor their audience. Another element 

that I would borrow for my own magazine would be the layout because top magazines know 

how to make a good magazine that sells. I would also research into the demographics and psychographics of a magazine